STORYTELLING × AUDIENCE INSIGHT × STRATEGY
I turn audience insights, emerging trends, and complex ideas into stories and strategies that connect with people—and move organizations forward.
Nearly two decades of editorial leadership at CNN. A career built on curiosity, collaboration, and knowing what matters next.
Explore my work01 / SELECTED WORK
The best ideas usually start with a question. Here are two examples of how I've turned those questions into action.
FEATURE 01 / AUDIENCE STRATEGY
What started as an observation about audience behavior became a proactive content strategy. AI-assisted research and collaboration across editorial, product, and SEO helped anticipate demand and increase discovery.
Impact: Thousands of additional page views and substantially stronger audience recirculation.
Read the case study ↗FEATURE 02 / LEADERSHIP
When two teams came together, I created a peer-partnership model that helped colleagues build trust, share skills, and work more effectively across previously separate groups.
Impact: Stronger relationships, expanded skills, improved morale, and less pressure on managers.
Read the case study ↗02 / HOW I THINK
My approach is simple: pay attention, ask better questions, and connect the right ideas and people.
Look for patterns in audience behavior, emerging trends, and overlooked opportunities.
Bring together insights, perspectives, and people to shape a clear direction.
Turn strategy into stories, systems, and experiences that deliver meaningful impact.
03 / A LITTLE ABOUT ME
I've spent nearly two decades at CNN making sense of complicated information, understanding what audiences care about, and leading teams through change. What I love most is the work before the story is told: asking better questions, finding connections, and figuring out what matters next.
More about me ↗04 / LET'S CONNECT
Have an interesting challenge, an idea worth exploring, or a story that needs telling? I’d love to hear about it.
Say hello on LinkedIn ↗